Thriving for Today - despite covid

“When we are no longer able to change a situation, we are challenged to change ourselves.” ― Viktor E. Frankl

“An abnormal reaction to an abnormal situation is normal behavior.”― Victor Frankl

Dr Victor Frankl was Jewish and a holocaust survivor - including surviving the now famous and terrible Auschwitz.  He wrote a famous book about his survival called "Man's Search for Meaning".  It is a must read.


In it he spoke about those people who died.  Those people who said to themselves (and others) "we will be out by January 1" were the ones that died.  I read people saying this covid crisis will be over by X.  I am not so sure.  I think it will not end on a day.  I think it will be gradual.  And there is a high likelihood it will take much longer than expected.

We have life during covid.  Seek to maximize that.  Living in the past or the future can negate the value of the now.  Our lives are still good - even now.  Much of what people are suffering from are the effects of covid - not actually covid.  For example - I do not know anyone who has died from covid.  I only know a friend of a friend who has it bad.  Everything I am dealing with is the reaction in the economy, in business, in the change in my daily routine.

I speak about cherishing the moment but I, too, think a lot about the future.  In business, I think about Danby.  As people spend more time at home, they will need more fridge space.  They will entertain more and need more wine coolers.  And freezers are already in short supply.  Of course our hotel and academic sales will be down.  

For ShipperBee, I see more ecommerce and more shipping.  It is difficult to sell now because no one wants to change couriers but the future looks bright

Of course much of Man's Search for Meaning spoke about purpose.  Purpose is the reason people survive and thrive.

One secret to happiness is gratitude.  When we compare our situation to the holocaust, we can realize how grateful we should be.  

Make the most of the day.

And one thing people can do to help save the world is here.  I have eaten that way for years and enjoyed it and do not feel any hardship.


Written by Jim Estill

Source: jimestill